The Sapphire Coast Cultural Heritage project is calling for expressions of interest for an experienced editor to edit our iconic stories that are currently being written by experts in each field. This contract position requires a creative and audience focussed approach to suit the tourism market. See below for the target market brief and outline of each story. Brand Australia experience seeker target market.
These people:
> are experienced international travellers.
> seek out and enjoy authentic personal experiences they can talk about.
> involve themselves in holiday activities, are sociable and enjoy engaging with the locals.
> are active in their pursuits and come away having learnt something.
> are somewhat adventurous and enjoy a variety of experiences on any single trip.
> place high importance on value and hence critically balance benefits with costs.
> place high value on contrasting experiences (i.e. different from their day-to-day lives).
These people typically:
> come from households that have higher than average household income.
> are tertiary educated.
> are open-minded and have an interest in world affairs.
> are selective about their media consumption.
> are opinion leaders within their peer and social groups.
> are not characterised by nationality, preferred holiday style/mode or age.
Our Stories:
Marine Heritage
Cetaceans of the Coastal Wilderness.
Marine Richness – mixing the currents
Historic Heritage
Old Tom and the History of Whaling
Life in the 19th Century
Geoheritage
The Geology and Landscapes of the Three Mountains
Gondwana Splits – the Geomorphology of the south east coast
Indigenous Heritage
Bundian Way – the ancient highway
Balawan, Mumbula and Gulaga, the Sacred Mountains
Cultural Heritage
Nature, Inspiration and Art
Music and the Coastal Wilderness
Please send your expression of interest and a current CV by April 16th to: stories@sapphirecoast.com.au
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