The SCT Cultural Heritage project is gaining serious momentum as some of the regions most compelling heritage stories are being rolled out for visitors in the coming months.
The latest phase of the project will see development of physical and digital material to engage visitors in our unique stories and push them to other parts of the shire and to stay longer. In particular the story of Old Tom and The Killers Of Eden will be featured as the backdrop to our incredible whaling and pioneering history. Other stories include the Geo-features of the area and the current and historic contributions of our unique marine environment. The heritage strategy directly tackles our over-reliance on short peak-season beach recreation and strengthen's our position in a high yield, low volume - all-season market utilising our rich heritage assets. According to Tourism Australia research, domestic visitors looking for unique heritage experiences will be the only growth area in domestic tourism to 2020.