The SCT
Cultural Heritage project is gaining serious momentum as some of the regions
most compelling heritage stories are being rolled out for visitors in the
coming months.
The latest phase of the
project will see development of physical and digital material to engage
visitors in our unique stories and push them to other parts of the shire and to
stay longer.
In particular the story of Old Tom and The Killers Of Eden will be
featured as the backdrop to our incredible whaling and pioneering history.
Other
stories include the Geo-features of the area and the current and historic
contributions of our unique marine environment.
The heritage strategy directly
tackles our over-reliance on short peak-season beach recreation and
strengthen's our position in a high yield, low volume - all-season market
utilising our rich heritage assets.
According to Tourism Australia research,
domestic visitors looking for unique heritage experiences will be the only
growth area in domestic tourism to 2020.
